Business structure Present and amazingly popular in almost every country of the globe, ZARA clothing holds the label which has become symbolic to excellent quality and stunning neoteric design. The company is known for its capability to adapt to the market needs in a record winning short time, inventing, designing, manufacturing and distributing the new styles to the stores in a matter of 10 days on the average. As a result, the stores fully change their items every month. In the UK alone it has its stores in 48 cities, making the brand the most accustomed retailer in the country. ZARA clothes are also taking over the American continents by opening multiple locations in The US, Canada and South American countries. Most of the US cities already have a good number of locations and there are plans to open twice as many stores.

Online storeZARA clothing has never been sold on the official site, it was their policy to distribute up-to-date fashion only to the retail stores worldwide, but starting from September 2010 the company decided to change its attitude to the business model. Recession and drop in sales made ZARA headquarters in Spain rethink the established and previously well working strategy. The retailer is now building an online store for their devoted customers in Europe having plans for the future to expand further to other countries. The modern technology world makes shopping of the future different and ZARA had to adapt to it. Online shopping for clothes is very popular in the US and becoming very widespread in Europe and Asia. The online store is now open for the customers from Spain, France, Portugal, Germany, Italy and the UK. As of November 4th 2010 you can shop from Belgium, Austria, Luxembourg, Ireland and Netherlands. The online shopping is finally available (from September 7th 2011) to ZARA fans in the USA.   Buy now or never The company has a limited number of items per model for sale on the official site. This is quite frustrating for the shoppers as the demand for some fashionable pieces is really high and most of the willing-to-buy customers browse the net looking for their preferred wear elsewhere. This problem is aggravated by the fact that the store never does resupplies of the same item, replacing it with a totally new and different style. And it does also apply to the retail stores as ZARA is usually packed with customers during such seasons and line up for the dressing rooms to take the lovely dress you wanted to wear for one of the up-coming parties, it might as well be the last one in stock. Hurry up with your Xmas shopping.

Collection reviews

Gathered blouse. This gathered blouse is a wonderful way to slip into comfort while keeping up with the latest trends. Made from 100 percent polyester, this ZARA top has a sheer, lightweight fabric that gives it a sultry appeal. Yet before it gets too revealing, the shirt brings itself together with feminine gathered fabric along the shoulders. The sleeveless straps are also lined in delicate ruffles.   The front is cut into a V-neck and tied at the center with a small string. Buttons line the middle of the blouse and the hemline falls past the hip. If you choose to wear a top underneath the shirt, you can leave some of the buttons unfastened. The back of the shirt is high-cut, featuring the same ruffled sleeves and flowy hemline. Available in green and deep blue colors, this top looks adorable with a pair of cut-off jeans. Try them with in different colors, along with a colored belt and jewelry and you have a fresh, summery look.

Skinny Stretch Jeans. If you love the look of skinny jeans but can’t get enough of comfortable stretch pants, these jeans offer the best of two worlds. Made from cotton and elastane, the pants are super comfortable and go on easy. Unlike other denim jeans, this style slims down the waist, hips and legs for a sleek appearance. And, you can enjoy the skinny style that’s so popular with today’s fashions. Wear these pants with anything, such as a solid cotton tee or flower print blouse.   Available in a light blue color, the front of the design has a washed-out look around the thighs and knees. With this natural coloring, you won’t have to worry about the denim fading. The hems come down to the ankles and can be rolled up for a rugged look. The top front also features two pockets, while the back has a patch pocket on either side. Gold seams and buttons complete these trendsetting jeans from ZARA.

Lurex Cardigan. This smartly designed cardigan is made from Lurex, a metallic yarn that looks extraordinary on knit sweaters. Coming across bold and brilliant, this top is available in dark orange and ecru colors and is the perfect piece to wear on a cool, breezy day. Since this top is often used for layering, it remains roomy enough that either a light tee or heavy sweater can be worn underneath. To complete the look, a denim skirt and casual sandals are best. The Lurex cardigan is made from a cotton and polyester blend, being comfortable and warm. The fabric forms delicate squares that are woven with metallic yarn in between. The rest of the design features a V-neck, button-down front and mid-length sleeves. This ZARA top is outlined in a thick hemline, cuffs and neck, giving the loose-fitting sweater added definition. Wear the shirt buttoned closed or open depending on your personal style. ZARA holds two sale sessions each year offering discounts up to 60%. They will be covering the next one which will start in the end of December 2011 (Boxing Day) and will continue through January 2012, stay tuned for the updates on recommended items. Fashion Auctions devotes this page to one of the fastest growing companies and not only in the fashion world, to the ideal business system and the leading industrial giant ZARA. TO LEARN MORE ABOUT THIS GREAT OPPORTUNITY AND MORE ABOUT THEIR COLLECTION REVIEWS, GO TO THEIR  ZARA blog: http://www.modernights.com/zara/